Ruinz Ason is, ostensibly, “too weird” to be embraced by the mainstream. But similar things have been said about Scroobius Pip, Wretch 32 and Giggs, and they’ve defied the doubters.
This is left-field hip hop, all electronic loops, vintage TV clips and lyrics that keep things thoroughly surreal (‘Alien Encounter’). But it’s got plenty of bite, too – just check ‘Fake Followers’. Along with the help of his rapper-producer brother, JFlames, Ason set up his own independent label, Music4Weirdos, and has released a number of singles and albums. They’ve brought him to the attention of to the likes of BBC Radio 1, 6 Music, XFM, SBTV, London Live, and more.
We still can’t get enough of his Best Dressed EP. Fans of 808ink, Doseone and MF Doom should give Ason a spin, and look out for more from him this year.
Image: courtesy of Ruinz Ason