Fifi Rong dances her doubts away in videos for ‘Love Yourself First’ and Ink Project’s ‘The End’

Mul­ti-tal­ent­ed artist Fifi Rong has released an inti­mate, arrest­ing visu­al for her lat­est sin­gle about self-love in this time of social dis­tance and neglect.

‘Love Your­self First’ is a song made from haunt­ing elec­tron­ic clicks and gasp­ing loops. Rong’s vocals glide through it with pur­pose in Eng­lish and Chinese.

She sings, she pro­duces, she dances. And just like Chris­tine and the Queens, Rong’s rela­tion­ship with her music and her videos is prac­ti­cal­ly insep­a­ra­ble. In the ‘Love Your­self First’ video, she con­tem­plates a love that “end­ed before it starts”, as close ups empha­sise the inti­ma­cy she’s miss­ing. But what starts out as a lone­ly scene steadi­ly grows brighter, the colours chang­ing from dark greens to lumi­nous red and pink, as she lifts her arms about her in joy­ful pat­terns and sings aloft proudly.

The video was direct­ed by It is part of the cam­paign for Rong’s forth­com­ing album, There’s a Funer­al in My Heart, For Every Man I Loved, which has so far been pre­ced­ed by the sin­gles ‘Love is a Lone­ly Thing’, ‘Dis­tance’, and ‘Anoth­er Me’.

Away from her own projects, Fifi Rong has also col­lab­o­rat­ed with Ink Project, a pro­duc­tion col­lec­tive who’ve been exper­i­ment­ing with dub, soul and electronica.

She deliv­ered vocals for Ink Project’s new song ‘The End’. You can watch Rong spin­ning her way through a col­li­sion of lava lamp-style fil­ters and strobe effects in the recent­ly released visu­als below.

If you’re dig­ging Fifi Rong’s art­ful ways, the best way to sup­port her is through her Band­camp page. And you can keep up with her music, mod­el­ling and oth­er pur­suits on Insta­gram and Twit­ter.

Image: Dylan Chubb